THE ADVANTAGE CODE™ FOR BUSINESS
FIND your lethal leverage
(The thing that makes your brand unlike any other, and how to make that advantage work for you.)
We identify what is truly valuable and distinctive about your brand, turn it into a clear market advantage, and show you how to put it to work.
THE PROBLEM
YOUR CUSTOMERS LOVE YOUR PRODUCTS OR SERVICES. YOU’RE GENUINELY GOOD at what you do…
But new buyers struggle to understand the value, see what makes you different, or know why they should choose you.
You need a clear, consistent story that you, your team, and your buyers can all understand and repeat.
THE SOLUTION
WE IDENTIFY YOUR REAL ADVANTAGE AND SHOW YOU HOW TO USE IT
HOW IT WORKS
No months of meetings, revisions, or getting lost in minutia. We meet for two 90-min workshops, then I turn what we find into something you can actually use.
01 / CATCH ME UP TO SPEED
Complete a focused intake and send me the materials that help me understand your business, customers, offers, messaging, goals, competitors, and what isn’t working.
I review everything, identify patterns, gaps, contradictions, overlooked strengths, and the questions we need to answer together.
02 / WE FIND YOUR REAL ADVANTAGE
In the first 90-minute workshop, we pressure-test what I’m seeing and identify what is genuinely valuable, distinctive, and strategically useful about your brand.
We determine what customers already value, what you do unusually well, what others can’t easily replicate, and what deserves to lead.
03 / WE DECIDE HOW TO USE IT
In the second 90-minute workshop, we turn those insights into strategic choices.
We decide what your buyers need to understand, what your brand should become known for, what messages deserve emphasis, and where your advantage should show up across the business.
04 / DEPLOY YOUR ADVANTAGE CODE™
I distill everything into a strategic package you and your team can actually use.
You leave knowing what makes your brand distinctively valuable, how to talk about it, and what to do with it next.
THE ADVANTAGE CODE™
$7,800
What you get:
✔ Two 90-minute strategic workshops
✔ Your articulated market advantage
✔ BrandStrengths™ foundation
✔ Messaging foundation
✔ Custom Spotlight Map™
✔ Strategic recommendations
✔ Prioritized 90-day action plan
✔ Your choice of Spotlight Map™ or Story Spotlight™ printed on metal
Take it and implement it yourself, or continue with me for 90 days of deployment support.
MEASURABLE MOMENTUM. REAL RESULTS.
We’ve worked across industries with online and offline, product- and service-based businesses. For more than 20 years, this way of thinking has helped businesses identify overlooked strengths, opportunities, and advantages and turn them into measurable results.
$1.7M → $5.6M
Increase in quarterly sales in 90 days for an established DTC / e-commerce product brand
+30% Net Profit
For a health + wellness business, while the owner worked fewer hours every week
200% Growth
In 90 days for a local home services company, and hundreds of 5-star reviews within 6 months
$60K Annual Savings
Identified unnecessary marketing expenditures and redirected funds to higher-value priorities for an education organization.
2-Year Revenue Goals
Achieved in just 6 months by a solo-owned mobile business
$900M+
Transactions associated with a strategic asset for a commercial real estate firm still in use over 20 years later
“I’ve gone from being an unknown in my field to being an industry-recognized leader.”
“Wendy is the kind of strategist you want on your side as you grow your business. She’s highly skilled at taking what you give her and articulating a big picture you couldn’t have done on your own. That requires excellent listening and question-asking.
She also understands the emotional side of leading a business -- the stress, worry, and excitement. Her secret sauce is addressing that while partnering with you on the nuts and bolts of growing a company. I’ve gone from being an unknown in my field to being an industry-recognized leader.”
-Carrie Sackett, Founder & CEO, The Center for Group & Couples Coaching
READY TO FIND YOUR REAL ADVANTAGE?
Bring me the brand problem you haven’t been able to figure out.
I’ll tell you what I think is getting in the way, what I’d look at first, and whether The Advantage Code™ is the right fit.